MediaCom has added another new business to its client portfolio – insurance company Apollo Munich. The announcement comes close on the heels of the agency’s Bangalore office winning KDD India.
The account size is pegged in the vicinity of Rs 20 crore. JWT India has been Apollo Munich’s creative partner for a while, and the digital duties of the business rest with Quasar India.
Neither Apollo Munich nor MediaCom India officials offered any comments on the development but sources close to the development informed exchange4media that MediaCom has already begun work on the business. It couldn’t be ascertained whether the development was preceded by a pitch process.
Apollo Munich has recently launched a new product, Optima Restore. The company has planned a 360-degree marketing campaign for this product, that is planned for the first quarter of 2012.
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