Top Story


Home >> Account Movement >> Article

Maxus drives away with redBus’ media mandate

Font Size   16
Maxus drives away with redBus’ media mandate

Maxus has been assigned the media mandate for online bus ticket-booking site redBus in a recently conducted pitch process that saw the participation of leading agencies such as Mindshare, Madison, ZenithOptimedia and MudraMax. The win comes on the heels of Maxus winning the businesses of Nestle Digital in Delhi and Tata Tea in Bangalore, among others. The redBus business is estimated at $5 million in India.

Sanchayeeta Verma, GM, Maxus South, who is the key lead in the pitch, said that redBus is a highly reputed name in the travel space. “We are very excited with this win and believe our role is to help our clients navigate and maximise the opportunities of change in an always-on, fully digitised media world. And we are looking forward to partnering redBus in their exciting journey towards exponential growth.”

LK Gupta, Chief Marketing Officer, redBus added here, “As an e-commerce travel brand launching in mass media for the first time, we were looking for the right blend of aggressive presence, yet delivering efficiently for the business. In Maxus, we found a partner that showed innate understanding of what our business needs are, and complementing it with sound planning and buying capabilities in media. We’re excited to embark on this exciting journey during which we’re sure Ajit (Varghese, MD, Maxus & Motivator - South Asia) and his team will be big contributors.”

redBus commenced operations in 2005, started with a personal experience of the founder members.

Tags redBus Sanchayeeta Verma LK Gupta

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry