After choosing Vizeum India as its media AoR, Lotus Herbals Ltd is now scouting for a creative partner, according to senior sources in the industry.
It is learnt that the first round of presentations have already taken place and four to five mainline agencies have made their presentations on the brand’s positioning through various forms of advertising.
Earlier, in a prepared statement, Nitin Passi, Director, Lotus Herbals Ltd, said, “We have chosen Vizeum as our media partners from a wide range of options available to us. Besides their understanding of the media market place and innovative thinking ability, we also liked the passion exhibited by the team. We have extremely ambitious growth plans and we look forward to building a long term partnership with Vizeum as well as our creative agency Saints and Warriors in achieving our objectives.”
It is also learnt that the company has aggressive plans in terms of 360 degree advertising. The brand’s main focus is on television commercials as it is looking to advertise on the electronic media after a long gap and has set aside approximately Rs 20 crore for the same.
Lotus Herbals Ltd offers a line of skin and hair care products. The company’s herbal products are widely exported to the US, the Middle East, Europe, England and South Africa. Lotus has also exported knowhow to a cosmetic manufacturing company in Yemen for producing herbal oils and other related products.
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