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LIC Nomura MF appoints RK Swamy BBDO as creative partner; Media Direction bags media duties

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LIC Nomura MF appoints RK Swamy BBDO as creative partner; Media Direction bags media duties

LIC Nomura Mutual Fund has assigned its creative duties to RK Swamy BBDO while media mandate has been handed to Media Direction. Though the account size couldn’t be ascertained, it is believed to be substantial. The wins come on the back of a multi-agency pitch called two months ago. Sangeetha N, President (West) & Executive Creative Director, RK Swamy BBDO, has confirmed the development.

It is learnt that JWT, Mudra, Draftfcb Ulka, Dentsu and McCann were other agencies that had taken part in the pitch.

It may be recalled that Japan’s Nomura had bought a 35 per cent stake in LIC Mutual Fund in 2009. With this deal, Nomura forayed into the Indian market. LIC Nomura Mutual Fund brings in the benefit of IT and equity fund management infrastructure.

Also read:

LIC Mutual Fund calls for creative and media pitch


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)