Top Story

e4m_logo.png

Home >> Account Movement >> Article

Leo Burnett wins duties for Adlabs Imagica

20-March-2014
Font Size   16
Leo Burnett wins duties for Adlabs Imagica

Leo Burnett India has been assigned the mandate of handling the AdlabsImagica brandas well asan upcoming, yet to be named waterpark brand, post a largemulti-agency pitch this week.

On awarding the business to Leo Burnett, Kapil Bagla, CEO, Adlabs Imagica said, “As India’s firstentertainment theme park, we were seeking a partner who would not only be vested inconventional communication, but also help us create and develop an overall category for sucha unique brand. We are looking forward to partnering with Leo Burnett to help offer completewholesome entertainment experience to our guests.”

Commenting on the win, Saurabh Varma, CEO, Leo Burnett said, “Asa HumanKind agency, we are always looking for work that excites us, work that helps usconnect with people and not just consumers. To be quite frank, we were excited at theprospect of partnering this brand which is so much fun.”

Launched in April last year, Adlabs Imagica has been focusing on customer care and aone-stop entertainmentdestination as a core for their communication. 

Tags Adlabs Imagica Kapil Bagla

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular