Top Story


Home >> Account Movement >> Article

Leo Burnett adds Reliance Retail to its kitty

Font Size   16
Leo Burnett adds Reliance Retail to its kitty

Following a multi-agency pitch announced in October 2010, Reliance Retail has finally decided upon its creative partner. The retail business wing of Reliance Industries Ltd (RIL) has brought on board Leo Burnett India as its creative AOR.

It is believed that the entire Reliance Retail portfolio was included in the pitch. Reliance Retail currently has 12 verticals that include Reliance Fresh (Super Market), Reliance Mart, Reliance Digital, Reliance Trends, Reliance Wellness, Reliance Super (Mini-Hypermarket), Reliance Footprint, Reliance Timeout, Reliance istore, Reliance Jewels, Reliance AutoZone and Reliance Living Homeware.

Advertising for Reliance Retail has involved print and broadcast ads, packaging outer, catalogues, directories, billboards, symbols and logos, and audio materials. The review had included majority of the BTL activities.

When contacted, neither the client nor the agency commented on the account win. However, sources close to the development have confirmed the win. The estimated ad spend could not be ascertained but is said to be substantial.

Launched in 2006 with a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Ltd was set up to lead Reliance Group’s foray into organised retail.



Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular