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JWT wins Sun Group’s IPL account

11-December-2012
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JWT wins Sun Group’s IPL account

JWT has been entrusted with developing the entire launch communication package for the Hyderabad Indian Premier League (IPL) team that has been bought by the Sun Group. The package includes developing a new identity for the team, including jersey colours and a 360 degree multi-media campaign.

The Sun Group forayed into the world of sports marketing when they picked up the Hyderabad team in October 2012. , The media house has presence in cable and satellite television, FM radio, newsprint and aviation.

JWT Chennai had recently won the GRT Jewellery business. It’s clients list includes MRF, Univercell, GRT Hotels, GRT Jewellery, Tamilnad Mercantile Bank, TI Cycles and Renuka Builders, among others.

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

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