Top Story


Home >> Account Movement >> Article

Hamdard media pitch underway, 4 agencies in the fray

Font Size   16
Hamdard media pitch underway, 4 agencies in the fray

Hamdard (Wakf) Laboratories, Delhi has called for a media pitch. It is learnt that four agencies are currently in the fray, however, the names could not be ascertained. Media Direction, the media services arm of RK Swamy BBDO, is the incumbent agency. The pitch is currently underway and a decision on the agency is expected soon.

No official confirmation was available at the time of filing the report, but industry sources close to the development have confirmed the pitch call. Though the account size could not be ascertained, as per previous media reports, the business is worth over Rs 20 crore.

It may be recalled that in 2007, Hamdard had appointed Media Direction as its media AOR. JWT Kolkata and Triton Communication are handling the creative duties.

Hamdard has been in existence for a little over a century and is the largest manufacturer of Unani products in the world. It is the only company that produces products representing all three medicinal sciences – Unani, Ayurveda and allopathy. Late Hakeem Hafiz Abdul Majeed, a well-known Unani practitioner of his time, had established the company in 1906 in Delhi.

Today, Hamdard produces and markets over 600 products/ brands. Among its leading brands are Sharbat Rooh-Afza, a 100-year-old health drink; Cinkara; Safi; Roghan Badam Shirin; Sualin; Panchol; Hamdard Gripe Water; Chyavanprash; balm and a whole basket of other OTC products.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.