Top Story


Home >> Account Movement >> Article

Grey, Mudra, Lowe Lintas, Publicis in the fray for travel portal Expedia biz

Font Size   16
Grey, Mudra, Lowe Lintas, Publicis in the fray for travel portal Expedia biz

Travel portal Expedia is on the lookout for a creative agency. The pitch process started in June 2010. It is learnt that Grey Worldwide, Mudra, Lowe Lintas and Publicis are the agencies in the fray for the final round. A decision on the agency is expected this week.

The account size could not be ascertained at the time of filing the report, but it is learnt that the account would be a 360 degree initiative.

Expedia has been present in India for two years now, and this is the first time the portal is looking for a creative partner.

Expedia, Inc. is an online travel company and operates localised websites for travellers in the US, Canada, France, Germany, Italy, Denmark, Austria, Belgium, Ireland, The Netherlands, Norway, Spain, Sweden, the UK, Australia, New Zealand, Japan, China (through a controlling investment in eLong) and India.

Tags Grey Mudra

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)