Metal Communications has won the brand and tactical marketing communications mandate of Fortis Healthcare’s West Zone, which comprises a chain of four hospitals in Mulund, Vashi, Mahim and Kalyan areas.
Commenting on the win, Ambarish Ray, Vice-President, Metal Communications, said, “We are very happy and privileged to be awarded the Fortis brand mandate. Fortis is one of the leading brands in best in class healthcare and the application of cutting edge technology for furtherance of our quality of life. We intend to apply our proprietary Breakthrough model for brand and business building to hopefully carve a larger and more relevant share of mind for the brand. Metal's approach has always been to partner clients at the business level. We seek to be a part of business problems instead of marketing briefs alone.”
Gaurav Soi, General Manager & Branch Head, Metal Communications, added here, “Fortis is one of the leading brands in healthcare. We are extremely excited to partner with Fortis. It is going to be an exciting journey in developing brand strategies and communication across mediums to help take the Fortis brand to the next level.”
Metal is an independent advertising company with offices in Mumbai and New Delhi. Some of key wins for Metal includes Cox & Kings, STAR, Berkshire Insurance and Signet. Some of the key project deliveries have been for clients such as Marico, Axis Mutual Fund, Reliance Mutual and AMFI.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.
Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.
Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity