Top Story

e4m_logo.png

Home >> Account Movement >> Article

Express Avenue Mall to finalise creative agency soon

02-June-2010
Font Size   16
Express Avenue Mall to finalise creative agency soon

Express Avenue Mall, a strategic venture of Express Infrastructure Pvt Ltd and a 100 per cent subsidiary of Express Newspapers Pvt Ltd, is in the process of finalising its creative agency.

Confirming the news to exchange4media, Dheeraj Dogra, Chief Marketing Officer, Express Infrastructure, said that several agencies were in the fray for the business. The company has already shortlisted a few creative agencies and will finalise on one of them soon.

Express Avenue is a dynamic mix of shopping, business and leisure. The Chennai-based mall hosts over 1 million square feet of shopping space besides a world-class business chamber and a 40-room boutique hotel.

Located on Club House Road, off Anna Salai, Express Avenue has been the lifeline of Chennai city. The mall aimed to be the country’s largest mixed-use project in Chennai’s Central Business District (CBD), according to Dogra, and was expected to become the premier retail destination in Chennai.

Kavita Singhania (grand-daughter of the late Ramanath Goenka) is Managing Director of Express Infrastructure Pvt Ltd.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular