Home >> Account-Movement >> Article

EVP World chooses Challenge for Theme Park

30-January-2012
Font Size   16
EVP World chooses Challenge for Theme Park

Chennai-based agency Challenge has won the media mandate for the EVP Group of Companies’ latest venture - EVP World Educational and Cultural Theme Park. The win comes on the back of a multi-agency pitch that saw the participation of 8-9 agencies.

EVP Santhosh Reddy, Vice Chairman, EVP Group of Companies, said, “We chose Challenge because of their sound strategy. We have not appointed a creative agency and creatives for the campaign have been designed by our in-house team.”

R Sakthivel, Founder and CEO, Challenge, added here, “The pitch was initiated a month back, and we won the account on the basis of the strength of the strategy that we suggested. An added advantage was that we are an INS accredited agency. Moreover, our successful media plan for other brands established their confidence in us.”

The agency has chalked out the media plan for promotions in the TV, print and radio space. The amusement park is being inaugurated on January 30, 2012 with the campaign going live the same day. Teasers began airing across TV channels and radio stations on January 27.

EVP World is the one of the largest amusement and entertainment parks in Asia, spread over a 100 acres along the Chennai-Bangalore highway. Some of the attractions include ‘Crazy Palace’ (an upside down building with reverse interiors), ‘Ice Land’ (a snow theme park), and a water park, among others.

The EVP Group of Companies is a real estate major with varied business interests in construction, education, agro industries, diamond & jewellery, and import of construction tiles and furniture.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it

A session at Cannes Lions highlighted the importance of confidence in helping people realise their true potential

The Pandey Khandaan, as promised, was in full attendance to watch brothers Piyush and Prasoon receive top honours.