Home >> Account-Movement >> Article

Everything Goes! Comm bags Growel’s 101 Mall account

08-July-2011
Font Size   16
Everything Goes! Comm bags Growel’s 101 Mall account

Everything Goes! Communications, an experiential marketing agency, has bagged the creative duties of Growel’s 101 Mall in Kandivali, Mumbai.

The agency won the account based on their long and vast experience in the space of retail experiential communication. Everything Goes! Communications will be responsible for the creative communication strategy for the various needs of the mall across different media forms, including ATL, BTL and OOH.

Commenting on the tie up, Santosh Pandey, Vice President, Growel’s 101 Mall, said, “We believe Everything Goes! Communications is well versed with the operational and marketing issues of malls as they have proved from time to time. We are confident that they will understand the essence of our brand and will correctly and precisely communicate that with our target audience to help build a connect. Growel’s 101 Mall looks forward to working as a team with EG! Comm to roll out its communication drive.”

Commenting on the win, Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications, said, “We are the only new age agency which understands malls and their unique needs. EG! Comm dons its experiential marketing hat to be able to conceptualise advertising, brand and activations solutions to meet the many challenges of a mall. We will be working closely with the mall team to create a distinctive creative plan for the mall.”

EG! Comm will develop creative communication forms for promotions and brand communications for the various services and marketing initiatives of Growel’s 101 Mall both on an annual basis and periodically.

“Every client brings with it its unique challenges and in an over populated retail space, Growel’s 101 Mall offers a challenge to be able to win its space in the consumer’s mind,” explained Dewan. He further said, “Our strategy is to understand the strengths of the property and leverage its unique features, including its grand European-style architecture, to create a winning communication that connects at multiple levels, finally resulting in increased footfalls, spends and loyalty.”

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Mookerjee will lead the agency’s focus on strategic media planning, technology, data, content and ROI driven solutions

Lizol continued to reign the top spot in BARC’s Top 10 Brands for Week 23 (June 2-8, 2018)

Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...