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Diageo awards Johnnie Walker & Captain Morgan to BBH

15-June-2011
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Diageo awards Johnnie Walker & Captain Morgan to BBH

BBH (Bartle Bogle Hegarty) India has won two Diageo accounts – Johnnie Walker and Captain Morgan. The move makes BBH the official Agency of Record for three Diageo brands. BBH at present handles Diageo’s Scotch whisky brand, Vat 69.

BBH India begins work on the two new pieces of business with immediate effect.

As is known, BBH India had won the Vat 69 business in July 2009 after a multiagency pitch.

Subhash Kamath, Managing Partner, BBH India, said, “We are thrilled to have won Johnnie Walker and Captain Morgan on the back of the good work we’ve been doing on Vat 69. We enjoy an excellent relationship with the Diageo team and we work closely with them as genuine strategic partners, beyond just communication. These are great global brands and all of us are looking forward to creating some very exciting work.”

In a prepared statement, Abanti Sankaranarayan, Head, Marketing, Diageo India, added, “Both Johnnie Walker and Captain Morgan are top priority brands for us, and we have big plans in this market. It was important for us to have the right brand partners on this journey and BBH was a unanimous choice. We’ve worked closely with them over the past year and they bring to the table some really out-of-the-box strategic and creative thinking. Importantly, their senior management is actively involved in our brands and this makes a big difference to the quality of inputs we get. I’m looking forward to some path-breaking work coming out soon!”

BBH globally works with Diageo on both Johnnie Walker (UK, North Asia) and Baileys (UK).

BBH is behind some of Johnnie Walker's most iconic campaigns that include ‘The Man Who Walked Around the World’ (BBH London), Yulu ‘Words of a Journey’ (BBH China) and ‘The Pact for Men' (BBH Asia Pacific/China).

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