Dentsu Digital, the fully integrated digital marketing solutions company of the Dentsu India Group, has recently added two new businesses to its kitty – Honda Motorcycles and Scooters India (HMSI) and Top Ramen instant noodles from Indo-Nissin.
HMSI has appointed Dentsu Digital as its digital agency to develop a complete digital ecosystem for the brand. Starting with the launch of an integrated social media campaign via various platforms to expanding the footprint across different touch points, the digital agency will also help drive Honda’s search and optimisation efforts with the help of media campaigns and search engine optimisation.
Dentsu Digital recently worked on a brand engagement campaign using iButterfly, a proprietary platform, to launch HMSI’s new Activa-i. iButterfly is a the mobile platform that allows people to virtually catch branded butterflies and redeem them for discount coupons, branded merchandise and many more exciting take-aways.
For Top Ramen, the mandate given to Dentsu Digital is to find a digital expression to the instant noodles brand’s offline campaign – ‘More Masala, More Maaza’ by creating consumer engagement and interest with its core target group.
This is Top Ramen’s first serious foray into the digital world. The plan is to start by developing an engaging brand conversation followed by a more immersive experience through the website and other digital points of contact.
Commenting on the new wins, Glen Ireland, CEO, Dentsu Digital said, “These wins directly reflect the hard work and effort put in by the entire agency. It also bears testimony to our understanding of the client business, their challenges and goals. Winning these accounts also helps demonstrate our competencies and strengths, especially in social media, where we have invested a lot of time in developing a best-in-class approach to content, conversation and community building. We’ve also invested in technology and tools that allow us to deliver a great online experience.”
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
On his recent visit to India, Richard Glasson spoke about the critical elements that define modern marketing communication and the companyâ€™s vision for the Indian market
It's apparent that Maggi is changing the way it speaks to its customers especially with the recent ad to make kitchen space gender-neutral
The new TVC portrays repressive gender roles and tells us that there is no place for gender-based power games