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ColorPlus assigns its creative duties to Alok Nanda & Company

21-August-2014
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ColorPlus assigns its creative duties to Alok Nanda & Company

Raymond Group has awarded the creative duties of its lifestyle brand, ColorPlus, to Alok Nanda & Company.

ColorPlus has chalked out an aggressive marketing and expansion strategy over the coming years. According to industry sources, almost Rs 20 crore has been allocated for the brand’s marketing activities.

Set up in 1999 by Alok Nanda, Alok Nanda & Company’s client roster includes Kaya, Barista, Crossword, Marico, IDFC and Ambuja, among others.

 

Tags Alok Nanda & Company ColorPlus Raymond Group

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)