Top Story


Home >> Account Movement >> Article

Coca Cola India puts Rs 200-cr media biz on review

Font Size   16
Coca Cola India puts Rs 200-cr media biz on review

Coca Cola India is playing its role in contributing to the number of high-profile pitches of 2010. The corporate major has put its mammoth media business up for a review. The account size is pegged in the vicinity of Rs 200 crore. The interesting aspect of this pitch is that Coca Cola India has been working with its media agency Madison Media since 1999.

It is understood that the pitch will begin this week. Sources close to the development informed that there were in all four agencies in the fray. However, the details on all the names were not available at the time of filing of the report. Some of the agencies that Coca Cola globally works with, include Starcom Worldwide, Carat and Universal McCann, which in India is Lodestar UM. Madison Media would be defending the business.

Explaining more on the pitch, a Coca-Cola India spokesperson said, "Coca-Cola India, as part of a global process, is looking at opportunities to optimise its marketing capabilities. The company also wants to make sure that the best available talent works for all its brands. This has become all the more necessary with the rapidly evolving media landscape in the country."

The spokesperson added, "To stay ahead of the curve and also to meet these challenges, we are evaluating our media planning and buying processes. We will get back to you as things fructify."

Coca Cola global officials are also involved in the pitch process.

(Additional inputs by Pallavi Goorha Kashyup)


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube