Top Story


Home >> Account Movement >> Article

CMS Computers opts for RK Swamy BBDO as creative partner

Font Size   16
CMS Computers opts for RK Swamy BBDO as creative partner

RK Swamy BBDO Mumbai has won the creative duties of CMS Computers following a multi-agency pitch. Senior sources close to the development have confirmed the news. So far, the advertising for CMS Computers, which was established 20 years’ back, was being handled in-house, and this is the first time that the company has hired an ad agency. The account size couldn’t be ascertained at time of filing the report.

The pitch was called for in February 2010 and involved two rounds of presentations.

The brief given to RK Swamy BBDO was to build the brand and the business. The agency’s main task would be to build brand equity and boost sales. The agency will be undertaking print and OOH activities to begin with.

CMS Computers Ltd is a major IT solutions provider in India with more than 15,000 employees designated globally to provide an assorted range of solutions and services across diverse areas in strategic IT consulting, networking, training, outsourcing, platform delivery, facility management, customising & implementing solutions, onsite service & support, and application management assistance.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular