Top Story

e4m_logo.png

Home >> Account Movement >> Article

Bill Gates Foundation-funded UHI appoints Lintas Media as media AoR for 4 yrs

13-July-2010
Font Size   16
Bill Gates Foundation-funded UHI appoints Lintas Media as media AoR for 4 yrs

On the back of a multi-agency pitch, Lintas Media Group’s (LMG) Delhi office has been appointed as the agency of record for Urban Health Initiative (UHI). The initiative is funded by Bill & Melinda Gates Foundation. The business has been awarded to Lintas Media Group for a four-year period.

The project is aimed at addressing gaps in demand, supply and quality of family planning services for the urban slum population through a range of service delivery approaches, advocacy strategies and capacity building efforts.

VS Mani, Executive Vice President, Lintas Media Group, Delhi, said, “The understanding of the category, issues and the comprehensive strategy suggested made the difference, coupled with the passion and energy of the team.”

An official communiqué stated: “Lintas Media Group is a 100 per cent performance-based agency, which is ranked number two by the exchange4media Indian Media Agency Report 2009. The Group’s clients include ITC Ltd, Maruti Suzuki India Ltd, Bajaj Auto, MRF, Sony, UTI, Religare, and Voltas, among others.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.