Axis Bank has shifted its media business to MediaVest Worldwide, an agency belonging to the Starcom MediaVest Group (SMG). MediaVest would handle the business from its Mumbai office. The account was earlier with Madison Media.
The mandate covers media planning and buying for all Axis Bank campaigns and is effective August 1, 2012. Industry sources estimate the account to be at Rs 70 crore.
Confirming this development, Manisha Lath Gupta, CMO Axis Bank said, “While evaluating, we realised SMG has robust planning tools which will help us integrate across different mediums. With its Human Experience Strategy and approach, we believe, it is well poised to handle the media challenges lying in front of Axis Bank for the future."
This prestigious win adds to the long list of new business wins for Starcom MediaVest Group since last year that includes Aircel, Dabur, Novartis, Supermax, Zee Learn, Sterling Holidays, etc.
Malli CR, CEO, SMG India said, “Axis Bank is a blue chip client and we are honored and delighted to have them on board. They have an exciting brand vision and we look forward to delivering their goals with SMG’s future focused media product that is predicated on Insights and Analytics, Digital and Content."
SMG has been strengthening the MediaVest brand across Mumbai, Delhi and Bangalore and will soon announce a few senior management hires.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it
A session at Cannes Lions highlighted the importance of confidence in helping people realise their true potential