Top Story

e4m_logo.png

Home >> Account Movement >> Article

Audi India appoints Creativeland Asia as creative agency; ac size Rs 20 cr

16-July-2010
Font Size   16
Audi India appoints Creativeland Asia as creative agency; ac size Rs 20 cr

German luxury car manufacturer Audi has appointed Creativeland Asia as its creative agency for India. The win comes on the back of a multi-agency pitch, wherein Creativeland Asia has won the mandate for Audi India, including the Audi A8 launch. In addition to this, Creativeland Asia has also been awarded the digital business for Audi. The account size is pegged at Rs 20 crore.

Creativeland Asia will be responsible for delivering an integrated 360-degree campaign for the launch – from television, to web to social media, and will also be supervising brand Audi across events, CRM, on-ground promotion and retail.

“Audi has garnered a significant space in the minds of the luxury car buyer in India today and is increasingly gaining in awareness and reaching out to a wider audience. We hope that this new partnership with Creativeland Asia will further fuel our marketing communications strategy and enable us to communicate the ‘Audi way’ in India,” said Clemens Ollmert, Head - Marketing, Audi India.

On winning the account, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia, said, “I have been dreaming of working on this car brand for a while. This is a great moment for Creative Independents in India. I’m extremely delighted that a prestigious multinational brand like Audi has placed immense faith in Creativeland Asia.”

Meanwhile, Grey Worldwide will continue to manage part of the business.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular