Automobile manufacturer Ashok Leyland has assigned the media mandate of its light commercial vehicles (LCV) to Mudra Max. The win comes on the back of a hotly contested multiagency pitch and marks another key addition to Mudra Max’ kitty, in the South market.
The creative agency is Bates India. Ashok Leyland had conducted a pitch for the creative partner as well.
Earlier this week, heavy commercial vehicle manufacturer Ashok Leyland announced the launch of their first LCV ‘Dost’. The company aims to sell 55,000 units annually. Even as the advertiser refrained from divulging advertising spends, industry sources expect a sizeable budget for this venture.
Elaborating on the reasons on why Mudra Max, Jalaj Gupta, General Manager – Marketing, Sales Planning & Logistics, Ashok Leyland – Light Vehicles, said, “The effort invested in quality of the pitch, the understanding of target segment, the agency spread and presence in Chennai, the agency credentials and the existing customer feedback.”
Speaking on the win, Pratap Bose, CEO, Mudra Max, added, “I must thank Ashok Leyland for believing in our abilities and I am certainly looking forward to partnering with them and creating some really cutting-edge work in the LCV category.”
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it
The Pandey Khandaan, as promised, was in full attendance to watch brothers Piyush and Prasoon receive top honours.