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Ariisto ropes in VGC for integrated creative duties

09-March-2011
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Ariisto ropes in VGC for integrated creative duties

Real estate development group Ariisto Developers has appointed VGC to envision a new corporate identity and communication for the brand.

Preeti Vyas, Chairwoman, VGC, said, “We welcome Ariisto into our vast and illustrious family of brands. In over 15 years of its existence, Ariisto has earned an enviable reputation of being trustworthy, and it is a pleasure to associate with such a brand. Our challenge will be to establish a strong foothold for Ariisto in the real estate market. VGC will strive towards creating holistic and strategic creative solutions for the brand communication across media using a specific set of design methodologies.”

Speaking further on this, Hiren Patel, MD, Ariisto, said, “In an industry infested with brand-clutter and a me-too syndrome, it was imperative for us to partner with an agency that thought out-of-the-concrete-box and infused passion, freshness and aggression. More importantly, we needed an agency that could think beyond good looking and simply tactical communication – an agency which could quickly comprehend our business, grasp the values that we stand for, and create a brand by intertwining cutting-edge ideas. We knew that we were seeking an agency with a proven track record with deep rooted fundamentals, a fearless and clear approach and an ability to direct and simultaneously be amicable to approach in spite of proven creative excellence time and again. Given these challenges and parameters, VGC was the best thing to happen in the history of tomorrow’s brands’ success story – Ariisto.”

VGC’s holistic design and communications track record spans over 10 years. It operates from its offices in Mumbai and Bangalore.

Ariisto Group was established by Narendra Patel in 1980 and gained a formidable repute predominantly in the TDR business.

 

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