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AMO Communications assigned 360-degree mandate for Richfeel

08-June-2010
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AMO Communications assigned 360-degree mandate for Richfeel

AMO Communications Mumbai, a Percept Hakuhodo company, has been appointed by Richfeel Health & Beauty Pvt Ltd to handle its brand – Richfeel Hair and Beauty Clinic. The win comes on the back of a multi-agency pitch.

Dr Apoorva Shah, a well-known Trichologist and Founder of Brand Richfeel, has confirmed the development and said, “AMO’s biggest strength is its expertise in the beauty, cosmetic, and wellness categories, and the most important aspect was their clear understanding about the target profile and consumer behaviour. Another major advantage that it possesses is its access to other communication elements requirements such as events and celebrity endorsements.”

On winning the business, Elvis Dias, Managing Director, AMO Communications, said, “This is a significant win for us. We have used proprietary planning models to bring out some unique insights in the category, which will help translate into a brand experience.”

AMO Communications will be responsible for developing the visual identity, brand imagery and regular advertising for brand Richfeel. The media mix for the campaign includes TV, print, outdoor and BTL activities such as seasonal promotions at the local city/ town.

AMO Communications also handles NEXT (India’s largest electronic retail chain), Elbit, Oster, Geetanjali, Indian Oil Corporation, Punjab Tourism, Goa Tourism, Rajasthan Tourism, Shakti Bhog Foods, BILT, and CSRI, to name a few.

Richfeel Hair and Beauty Clinic has franchisees several cities across India – Mumbai (nine centres), Delhi (three centres), Ahmedabad, Ludhiana, Nagpur, Pune (three Centres), Kolhapur, Rajkot, Noida, Amritsar, Chandigarh, Bangalore (two centres), Kolkata, Jaipur, Gurgaon, Kanpur, Lucknow, and Indore.

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