Top Story

e4m_logo.png

Home >> Account Movement >> Article

After Venus, OMD adds Sangam India to its kitty; total ac size Rs 18 cr

30-July-2010
Font Size   16
After Venus, OMD adds Sangam India to its kitty; total ac size Rs 18 cr

OMD India is ending a good week. Earlier this week, the agency had bagged the media business of Venus Water Heaters. And now, textile company Sangam India has appointed OMD India as it media AoR for its new textile brands. The combined account size of the two businesses is in the vicinity of Rs 18 crore.

OMD officials have confirmed the development to exchange4media.

This is the first time that Sangam India has hired a media agency. It is understood that there was no official pitch process before this decision.

Sangam (India) Ltd, a Rs 850-crore group, commenced their business in May 1985. Since then, it has been specialising in textiles.

Also read:

Venus Water Heaters signs on OMD as media AoR; Rubecon bags creative duties

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.