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Abott moves Digene’s digital business to Ignitee Digital Solutions

11-May-2010
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Abott moves Digene’s digital business to Ignitee Digital Solutions

Abbott, the global broad-based health care company, has appointed Ignitee Digital Solutions Pvt Ltd as the online agency for their brand Digene.

Speaking on the development, Shankar B, National Business Director, Ignitee Digital Solutions, said, “Healthcare industry faces the challenge to bring the knowledge about their products to consumers. From the technology stand point, Ignitee will ensure the full project delivery mechanism, which makes interface between the consumers and the brand. It will help them to easier access to all information about the brand. We are certain that with the talent and minds back at Ignitee, we will see these wins increasing.”

When asked about the commencement of the project, Shankar replied, “The activity has just started about two days ago. It is a very interesting creative that also helped us in winning the account too. We have created an interesting landing page and the media plan per say is very robust and is targeted at the end user very effectively.”

While the website is in the making, other 360 degree plans have not been decided as yet. “We have currently started only with online media and are yet not clear on other forms of 360 degree plans. I must say it’s a very good first time innovation.”

Recently, Ignitee completed website assignments for clients such as Ministry of Tourism, Tata Building India, Aircel, Reliance Life Insurance, Teach for India, Aviva life Insurance, Essar Steel Hypermart, Kidzee, Whirlpool, ITM, CRI Pumps, Dubai-based Continental Coffee, and Babyshop, to name a few.

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