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Starcom wins Ola's media duties, account size over Rs 200 crore

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Starcom wins Ola's media duties, account size over Rs 200 crore

Starcom India has been awarded the media duties of Ola, one of the world’s largest ride-sharing companies. Starcom will oversee the account's media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.

As per sources, the account size is worth Rs 200 crore and the account has moved from Group M's Motivator. The mandate is for India, as well as for upcoming international markets that Ola will operate in.

When contacted for confirmation, Deepak Sharma, Managing Director, Starcom North says, “Ola was impressed with our strategic planning skills, led by the Human Experience (HX) approach, as also with our strong data and analytics-led capabilities. They are on an incredibly exciting journey and we look forward to being a part of their growth and expansion plans.”
Mudit Shekhawat, Sr. Director, Marketing at Ola said, “We are excited to partner with Starcom. Their teams were able to demonstrate strong insights on the category and brought in fresh ideas and thinking on the brand. Their expertise in integrated communications strategies and smart execution will help in further consolidating our leadership in this industry. We are excited to work with them.”

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