Account

The account was won following a media review which began in May this year

exchange4media Staff 22-November-2018

VMLY&R India will manage the digital strategy and communication for the entire portfolio across Facebook, Twitter, and Youtube

exchange4media Staff 13-November-2018

The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms

exchange4media Staff 12-November-2018

The agency would be responsible for developing the creative & social media strategy and undertaking the execution for all of Saaho’s initiatives online

exchange4media Staff 12-November-2018

VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels

exchange4media Staff 25-October-2018

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

exchange4media Staff 25-October-2018

The mandate entails strengthening the brand’s digital presence by building a distinct online personality and highlighting product offerings

exchange4media Staff 18-October-2018

The agency will be responsible for driving and delivering the overall social media requirements of the group

exchange4media Staff 17-October-2018

The account will be handled from the agency's Mumbai office

exchange4media Staff 16-October-2018

Starcom India has been awarded the media duties of Ola, one of the world’s largest ride-sharing companies. Starcom will oversee the account's media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.

Naziya Alvi Rahman 06-March-2018

The campaign includes a strong media mix of print, radio, digital, OOH, television and cinema & a clear role has been given to each media vehicle

exchange4media Staff 07-May-2013

Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.

Pallavi Goorha Kashyup 10-August-2010

In the wake of a multi-agency pitch, Reliance Communications has moved its media mandate to OMD and MEC. The wireless data and DTH part of the business has been awarded to OMD, while the wireless part, which includes voice and 3G, has been assigned to MEC. The incumbent on the business is Mudra Max. The total business is pegged at upwards of Rs 400 crore. Sanjay Behl, CEO, Reliance Big TV and Group Head - Brand & Marketing, Reliance Communications, has confirmed the development to exchange4media.

Noor Fathima Warsia 03-August-2010

Neo Sports has decided to award the media mandate to GroupM’s Maxus. MEC was handling the media duties prior to this. Prasana Krishnan, COO, Neo Sports, has confirmed the development to exchange4media. Industry sources peg the business in the region of Rs 20-25 crore.

Khushboo Tanna 26-May-2010

Kingdom of Dreams, The Great Indian Nautanki Pvt Ltd venture situated in Gurgaon (Delhi/NCR), has brought in Mud Pie to handle its advertising duties. Gcell Technologies has been chosen as the digital agency.

Preeti Hoon 26-May-2010

It is learnt that Parle Products is reviewing the media duties for its complete portfolio and has invited media agencies to make presentations to get a fresh perspective on its media business. These presentations will be done on the basis of credentials. TME is the current media AOR on the business.

Tasneem Limbdiwala 26-May-2010

Dentsu, Concept and Percept have been shortlisted for the final round of the pitch for the Unique Identification Authority of India (UIDAI) business. It may be recalled that UIDAI had called for a pitch earlier in May this year. Two agencies will be awarded the creative and media duties. Industry sources have pegged the account size at over Rs 100 crore.

Pallavi Goorha Kashyup 26-May-2010

Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has been chosen to handle the media mandate for travel portal Travelguru. The account size is estimated at upwards of Rs 10 crore and the operations will be carried out of the agency’s Mumbai office.

Preeti Hoon 17-May-2010

Pantaloon Retail, the prominent player of the organised retail sector has decided to move its media duties to Carat Media. The incumbent on the business is Insight. The account size is pegged in the region of Rs 35 – 40 crore

exchange4media Staff 03-January-2005

Bharat Petroleum Corporate Ltd has decided on the agencies to take care of its Rs 40 crore advertising business. Around nine agencies were invited for the annual review and sources inform that the decision is in favour of Lowe Lintas, Saatchi & Saatchi and Euro RSCG.

exchange4media Staff 03-January-2005

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