The account was won following a media review which began in May this year

exchange4media Staff Nov 22, 2018 1:30 PM


VMLY&R India will manage the digital strategy and communication for the entire portfolio across Facebook, Twitter, and Youtube

exchange4media Staff Nov 13, 2018 2:13 PM


The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms

exchange4media Staff Nov 12, 2018 5:16 PM


The agency would be responsible for developing the creative & social media strategy and undertaking the execution for all of Saaho’s initiatives online

exchange4media Staff Nov 12, 2018 2:52 PM


VMLY&R will be in charge of building a strategic approach for Oriflame India through social media channels

exchange4media Staff Oct 25, 2018 1:57 PM

hdfc life

Part of the assignment will involve using Columbus India’s expertise in the digital ecosystem for managing the Search mandate (Paid & Earned) for HDFC Life Insurance

exchange4media Staff Oct 25, 2018 11:34 AM


The mandate entails strengthening the brand’s digital presence by building a distinct online personality and highlighting product offerings

exchange4media Staff Oct 18, 2018 12:51 PM


The agency will be responsible for driving and delivering the overall social media requirements of the group

exchange4media Staff Oct 17, 2018 9:06 PM

Starcom India has been awarded the media duties of Ola, one of the world’s largest ride-sharing companies. Starcom will oversee the account's media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.

Naziya Alvi Rahman Mar 6, 2018 8:55 AM


The campaign includes a strong media mix of print, radio, digital, OOH, television and cinema & a clear role has been given to each media vehicle

exchange4media Staff May 7, 2013 9:09 PM

Airtel moves creative business to JWT

Putting all speculations to rest, Airtel has moved its creative business to JWT India. Senior sources close to the development have confirmed the news to exchange4media. With this, Airtel has ended its 15-year relationship with Rediffusion Y&R. The Airtel account has been pegged at Rs 400 crore.

Pallavi Goorha Kashyup Aug 10, 2010 7:32 PM

Reliance Communications splits Rs 400-cr media biz between MEC and OMD

In the wake of a multi-agency pitch, Reliance Communications has moved its media mandate to OMD and MEC. The wireless data and DTH part of the business has been awarded to OMD, while the wireless part, which includes voice and 3G, has been assigned to MEC. The incumbent on the business is Mudra Max. The total business is pegged at upwards of Rs 400 crore. Sanjay Behl, CEO, Reliance Big TV and Group Head - Brand & Marketing, Reliance Communications, has confirmed the development to exchange4media.

Noor Fathima Warsia Aug 3, 2010 7:23 PM

Maxus to handle the media duties for Neo Sports

Neo Sports has decided to award the media mandate to GroupM’s Maxus. MEC was handling the media duties prior to this. Prasana Krishnan, COO, Neo Sports, has confirmed the development to exchange4media. Industry sources peg the business in the region of Rs 20-25 crore.

Khushboo Tanna May 26, 2010 9:24 AM

Kingdom of Dreams awards ad duties to Mud Pie; Gcell Technologies to handle digital

Kingdom of Dreams, The Great Indian Nautanki Pvt Ltd venture situated in Gurgaon (Delhi/NCR), has brought in Mud Pie to handle its advertising duties. Gcell Technologies has been chosen as the digital agency.

Preeti Hoon May 26, 2010 9:13 AM

Parle Products reviews media biz of entire portfolio

It is learnt that Parle Products is reviewing the media duties for its complete portfolio and has invited media agencies to make presentations to get a fresh perspective on its media business. These presentations will be done on the basis of credentials. TME is the current media AOR on the business.

Tasneem Limbdiwala May 26, 2010 9:06 AM

UIDAI pitch: Dentsu, Percept, Concept shortlisted for the final round

Dentsu, Concept and Percept have been shortlisted for the final round of the pitch for the Unique Identification Authority of India (UIDAI) business. It may be recalled that UIDAI had called for a pitch earlier in May this year. Two agencies will be awarded the creative and media duties. Industry sources have pegged the account size at over Rs 100 crore.

Pallavi Goorha Kashyup May 26, 2010 9:04 AM

Mudra Connext assigned media mandate for Travelguru; ac size upwards of Rs 10 cr

Mudra Connext, a unit of Mudra MAX (Integrated Communications Planning & Implementation) has been chosen to handle the media mandate for travel portal Travelguru. The account size is estimated at upwards of Rs 10 crore and the operations will be carried out of the agency’s Mumbai office.

Preeti Hoon May 17, 2010 5:26 PM

Pantaloon’s Rs 35 crore media duties move to Carat Media

Pantaloon Retail, the prominent player of the organised retail sector has decided to move its media duties to Carat Media. The incumbent on the business is Insight. The account size is pegged in the region of Rs 35 – 40 crore

exchange4media Staff Jan 3, 2005 2:37 PM

BPCL awards Rs 40 cr ad biz to Lowe Lintas, Saatchi & Saatchi and Euro RSCG

Bharat Petroleum Corporate Ltd has decided on the agencies to take care of its Rs 40 crore advertising business. Around nine agencies were invited for the annual review and sources inform that the decision is in favour of Lowe Lintas, Saatchi & Saatchi and Euro RSCG.

exchange4media Staff Jan 3, 2005 1:17 PM