Usha International Ltd, one of the oldest names in consumer durables in India, is looking for an advertising agency to churn out-of-the-box creativity for its brand – Usha Fans.
The pitch is being carried out of New Delhi and has Ogilvy & Mather and Grey in the fray, among others, for the business. The agencies have been asked to give presentations on one of its oldest product range as the brand seeks to look for variety in the creative solutions. O&M is already on Usha International’s roster for the rest of its ranges and offerings.
Usha International Ltd is a multi-product consumer durable sales, marketing, distribution and manufacturing company with a diverse product portfolio, including electric fans, sewing machines, home appliances, engines and pump sets, to name a few.
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He is said to be considering various offers and will take a decision soon