Tata consolidates media biz of telecom brands; Virgin Mobile moves to Lodestar UM
In a final turn of events, Tata has consolidated all of its telecom brands with Lodestar UM across the GSM and CDMA platforms. Virgin Mobile has been the final addition to the Lodestar arsenal, after Tata DoCoMo and Tata Indicom. The account size is pegged at upwards of Rs 60 crore. No pitch preceded this development.
It may be noted that Mindshare, Delhi had been handling the Virgin Mobile business since the brand’s entry into India in October 2007.
Lodestar UM sources have confirmed the development to exchange4media but did not offer any further details. The team has commenced work on the account with immediate effect.
This win, coming on the back of the Coca-Cola win some time back, wraps up 2010 for Lodestar UM on a highly upbeat note.
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
The new communication is to establish a proposition that Dark Fantasy can make a delightful dessert
The first outlet offered more of a novelty value thanks to the internet it offered, rather than being a place for people to spend a leisurely hour or two
This comes after the government has deemed Whatsappâ€™s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.