Top Story

Home >> Account-Movement >> Article

Sonear appoints Carat Media

07-April-2011
Font Size   16
Sonear appoints Carat Media

Sonear has entrusted its media planning and buying duties to Carat Media.
Sonear, earlier known as Donear, is the flagship brand of Sonear Industries Ltd, part of the Jitendra Kejriwal Group, with a turnover of over Rs 170 crore – and is among the top three players in the premium decorative veneers segment in India.

Confirming the development, Jitendra Kejriwal, CMD, Sonear Industries, said that the brand was keen to announce the name change in the marketplace and reassert itself as the supremo in the veneers, laminate and ply industry. It’s also willing to invest whatever it takes to be the No. 1 player in the category. It is learnt that Sonear is planning to hike its annual ad spend by 50 per cent this year to over Rs 15 crore.

Commenting on the win, Vidhu Sagar, Senior Vice-President, Carat Media, said, “We are delighted with the confidence reposed in us by Mr Kejriwal and his team. We do look forward to partnering them in building the Sonear brand in India through our Integrated Communication Planning process. We would be providing solutions for Sonear across all media forms through all our Aegis Media partner agencies, Isobar, Posterscope, Carat Fresh and iProspect.”

Donear has been a well respected brand of plywood and laminates for over two decades in the country and recently changed its name to Sonear. It represents an immaculate fusion of the best in quality and creativity and is available across the country in about 1,800 outlets.

 

Tags e4m

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man