Raymond Group plans to launch new brand; scouts for creative partner
The Raymond Group is planning to launch a new brand that will cater to the mid-premium segment, industry sources have revealed. The group has called for a multi-agency pitch for this new brand, which is currently underway.
Though no official confirmation forthcoming at the time of filing the report, sources close to the development have confirmed the pitch call.
It is learnt that the agency that will be appointed as the creative partner will be responsible for creating and conceptualising the new brand’s identity, name and logo.
It may be recalled that recently, Raymond had consolidated its media planning and buying with RK Swamy Media Group.
The Raymond Group was incorporated in 1925 and currently, the brands under its umbrella include Raymond, Raymond Premium Apparel, Manzoni, Park Avenue, ColorPlus, Parx, J K Helene Curtis and J K Ansell. The new brand will join this portfolio of brands.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport