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RainMan ropes in analytic veteran CS Krishnakumar

02-March-2011
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RainMan ropes in analytic veteran CS Krishnakumar

Bangalore-headquartered marketing analytics company RainMan Consulting Pvt Ltd has appointed analytic veteran CS Krishnakumar (KK) as its Director and Chief Analytics Officer. RainMan was founded in September 2009 by Manoj Tadepalli and V Balasubramamium.

KK comes with immense experience in marketing, customer and financial analytics, and he will drive analytic products for RainMan. He was previously consultant to Reliance ADAG and had driven analytics in Ogilvy One, and Computer Science Corporation (previously Covansys).

Talking about the appointment, Balasubramamium, Director, RainMan, said, “KK’s experience will help in bringing the latest analytic techniques for diagnosing, predicting and monitoring effectiveness to diverse marketing mix investments. This skill is of great importance now given the dynamism in consumer behaviour across markets. His rich experience in marketing and retail practice will help us in providing actionable solutions, powered by analytics, by capturing this dynamism. He will be responsible not only in brining in the best practice in analytics across our wide spectrum of global clients, but also in spearheading some key marketing discipline focussed products that we plan to unleash soon.”

Tadepalli, Director, RainMan, added here, “The philosophy of RainMan is to bring in the essence from marketing, media and analytics to provide solutions to our clients’ brand problems. With Balu and me spearheading marketing and media legs, and KK coming in with his analytic expertise will equip us in delivering to this core philosophy of integration of marketing, media and analytics.”

KK has more than 25 years’ experience in analytics and comes with outstanding mathematical maturity and expertise in analytic software.
 

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