Top Story

Home >> Account-Movement >> Article

Microsoft’s global alignment with SMG does not impact India

22-March-2011
Font Size   16
Microsoft’s global alignment with SMG does not impact India

Taking a significant decision in context to its global media mandate, Microsoft has appointed Starcom MediaVest Group to handle its media duties in the US and Canada markets.

As yet, this decision will bear no impact in the remaining 35 markets that Microsoft is present in. Microsoft’s media partner UM (previously known as Universal McCann) would continue handling the business in these markets.

Consequently, the change will have no effect in the India market as well.

Microsoft officials in India have not commented on the development yet and UM officials, too, refrained from commenting, but sources close to the situation informed that UM in India has been notified that the decision will not have any impact on the India market.

 

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands