In the wake of a multi-agency pitch, MEC India has been awarded the FlipKart account. Flipkart, the three-year old E-commerce portal based in Bangalore initially sold books but has now expanded their offering to include music, movies, games and mobile phones. MEC’s mandate is to increase awareness of the brand. Happy was recently appointed FlipKart’s creative agency.
“Flipkart as start-up brand/ service has been built entirely by word-of-mouth,” explained Sachin Bansal, CEO of Flipkart. He added, “It’s our service that has led people to recommend us to others. A move from that ‘buzz culture’ to a mass media campaign is a big shift for us, and we wanted an agency that understood these nuances. MEC with its excellent track record and all round capabilities is the right partner for our business needs. Given the challenges we face in reaching our prospects, we needed a partner who can also offer unconventional and media neutral customer engagement solutions.”
Manjiri Kamat, Managing Partner, MEC India, added, “It’s a real pleasure to have a brand like Flipkart.com on our client roster. The Company has aggressive growth plans for 2011. We look forward to adding value to the business through our unique Active Engagement approach.”
MEC’s clients in India include LG Electronics, Colgate, Reliance Communications, Nivea India, Mercedes Benz, Zee Network, HDFC Standard Life Insurance, Citi, DHL, Sony Ericsson, Singapore Tourism Board, Cavinkare, Singapore Airlines, Honda Motors & Scooters, Jaypee Cements, among others.
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He is said to be considering various offers and will take a decision soon