Top Story

Home >> Account-Movement >> Article

M&C Saatchi bags creative duties of Amar Remedies' personal care biz

20-January-2011
Font Size   16
M&C Saatchi bags creative duties of Amar Remedies' personal care biz

M&C Saatchi Communications, one of the world’s youngest and fastest growing global advertising agency networks, with offices in 22 cities across 15 countries, has bagged the creative duties of the personal care business of Amar Remedies, a manufacturer of quality personal hygiene products that started with a foray into the oral care market nearly three decades ago.

Chetan Gupta, President - Commercial, Amar Remedies, explained, “We were extremely pleased with the communication package developed by M&C Saatchi for Amar Clove Gel Toothpaste. The creative was clutter breaking and the consequent results in the marketplace have been very positive. We had no hesitation in making the relationship a more permanent one.”

Reacting to the win, Suranjan Das, Executive Director, M&C Saatchi, said, “This is a really exciting and challenging category to work on. Amar has some fantastic products that are 100 per cent vegetarian and filled with the goodness of Ayurveda. Till recently, their focus has been more on the export markets, hence the first task is to build awareness for them at a domestic level. The company is extremely open-minded and flexible. We look forward to this association.”

Amar Remedies, started as Swami Aushadalaya Pvt Ltd, embarked on its journey in Ayurvedic medicinal research and development in the year 1984, and in 1995, the company changed its name to Amar Remedies. Today, Amar Remedies has expanded into other personal care and grooming categories, covering skincare, pain relief and hair care.
 

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

Joshi joined SPNI in June, 2015 as VP & Head - Marketing & Analytics, Digital Business.

Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe

Gurmit Singh, Former VP & MD, Yahoo India shares his thoughts on content marketing campaigns