Liqvd Asia bags digital mandate for apparel brand Fruit of the Loom
Liqvd Asia has bagged the complete digital advertising mandate for apparel brand Fruit Of The Loom according to highly placed sources.
The account size is expected to be around Rs 7cr to Rs 8 cr and the brandâs digital spends are expected to be to the order of around Rs 20 cr to Rs 25 cr. McCann Worldgroup India currently holds the mainline creative mandate for the brand. The brand has kicked-off an OOH campaign for now and is expected to follow it up with a digital campaign soon.
Fruit of the Loom, a wholly-owned subsidiary of Berkshire Hathaway Company (a Warren Buffet Company) entered the Indian market in 2017. Oban Fashions Private Limited, a wholly-owned subsidiary of Rupa and Company Limited, entered into a license agreement with Fruit of the Loom, INC, to manufacture, distribute, advertise and sell innerwear and outerwear products for men, boys, women, girls, and toddlers in India, under their brand name.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport