Lintas Media Group (LMG) Bangalore has been assigned the media mandate for Citizen Watches. LMG will handle media duties across all platforms, including mass media, out-of-home, Internet and mobile. The win comes on the back of a multi-agency pitch that also saw the participation of incumbent agency Allied Media and Dentsu. The current size of the account is pegged at Rs 25 crore, but is expected to grow at a healthy rate.
Meanwhile, Hakuhodo Percept continues to handle the creative duties of Citizen Watches.
Aditya Sengupta, Marketing Manager, Citizen, said, “We liked LMG’s thought process and intent to work with them for our media requirements.”
“Formulating innovative solutions to make a brand click in the lifestyle space is an exercise that completely energises the team at LMG,” said Sudha Natrajan, Deputy CEO, Lintas Media Group.
“Our recommendations were appreciated by the client as we had thought through his business issues in great depth. On the basis of brief, we used our proprietary exchanges platform to arrive at uniquely crafted solution architecture for Citizen,” added Joydeep Raha, Head of LMG Bangalore.
Citizen Watches scouts for agency
Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India
The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers
The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more
Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more
This comes after the government has deemed Whatsappâ€™s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.
Guest Column: From expecting the unexpected to the importance of team work, Sharma explains what PR professionals can learn from the football world cup
At the debut edition of D-CODE, 13 Industry champions will crack the code on the best performing digital campaigns