The Indian Overseas Bank (IOB) has sent out invites to agencies for empanelment to undertake its publicity and promotions related activities, according to senior sources in the industry. It is a ‘two-stage’ pitch, wherein the agencies will be shortlisted on the basis of their eligibility, and in the second stage, the shortlisted agencies will be required to make presentations on the creative strategy.
The size of the account could not be ascertained at the time of filing this report. Sources close to the development told exchange4media that the empanelled agencies would be expected to produce effective work in the form of creatives for various media formats, media planning and media buying to meet the Bank’s advertising requirements across all media platforms.
It is also learnt that the pitch demands the agencies to have sufficient resources in terms of technology and manpower to undertake assignments with dedication.
The winning agencies will be initially empanelled for a period of two years.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji
Your weekly news roundup, a summary of some of the stories to keep an eye on
He joined the company in 2016 as Head of India and South Asia at Discovery Network