Hindustan Sanitaryware & Industries Ltd is believed to have sent invitations to some mainline agencies for a creative pitch, according to senior sources in the industry. The pitch process is reportedly in its initial stages and the business is said to be sizeable.
The client could not be reached at the time of filing this report, but the sources have revealed that the pitch has been called for the brand Hindware. Hakuhudo Percept is the incumbent agency on the business.
Established in 1962, Hindustan Sanitaryware & Industries Ltd is a leading manufacturer, supplier and exporter of bath fittings, ceramic sanitaryware, stainless steel faucets and sinks, among others.
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He joined the company in 2016 as Head of India and South Asia at Discovery Network