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Cocoberry calls for media pitch; account size pegged at around Rs 10 cr

09-December-2010
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Cocoberry calls for media pitch; account size pegged at around Rs 10 cr

Cocoberry, the flavoured frozen yogurt chain in India, has robust expansion plans in place and recently launched a hunt for a media agency. The account size up for grabs is in the region of Rs 7-10 crore.

The company is already in talks with a few agencies. Speaking exclusively to exchange4media, GS Bhalla, Founder and CEO, Cocoberry, said, “We are looking for someone who can offer us aggressive pricing and good strategy as we intend to have a long relationship with the agency.”

At present, the yogurt brand is forming an internal team that will handle the creative duties across 360 degree communication involving TV, radio, print, OOH and digital, and is clear at the same time to hire vendors who will execute their internally strategised plans. It is targeting the middle of 2011 for the launch of the entire campaign.

In the Delhi and NCR region, Cocoberry has its outlets in Select City Walk - Saket, New Friends Colony Market, Rajouri Garden Main Market, Defence Colony, Khan Market, DLF Courtyard - Saket, DLF Promenade - Vasant Kunj, Vishal Enclave, Kamla Nagar, Greater Kailash I, and so on. In addition, the chain has an outlet in Bandra in Mumbai. In Chandigarh, Cocoberry has its stores in Sectors 2 and 9, with a recent addition in Sector 35.

 

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Prior to joining ZEE5, Kumar has worked with industry leaders including Viacom18 Media Pvt. Ltd., Balaji Telefilms, Mobile2Win Pvt. Ltd