Home >> Account-Movement >> Article

BMB India bags creative duties of Godrej Nature's Basket

17-March-2011
Font Size   16
BMB India bags creative duties of Godrej Nature's Basket

Following a multi-agency, BMB India (BMB Madison Advertising) has been assigned the creative mandate for Godrej Nature’s Basket. Prabha Prabhu, CEO, BMB India, has confirmed the development.

Speaking to exchange4media, Prabhu said, “It is a very prestigious win. It is a fun business to work for and personally, I have been a Nature’s Basket loyalist. Now, with the brands in expansion mode, Nature’s Basket is in full gear to promote its brand.”

However, there was no information on the other agencies that had taken part in the pitch neither could the account size be ascertained. The business will be serviced out of Mumbai. Madison Media is the media AOR on the business.

Currently, Nature’s Basket has outlets in Mumbai and Delhi, and its first outlet in South India is scheduled to open in Bangalore. With 11 company-owned stores, Nature’s Basket is currently funded by Godrej Industries, the holding company of the Godrej Group. The first store was launched in 2005 for retailing fruits and vegetables primarily and later in 2008, Nature’s Basket positioned itself as a gourmet store.

As per media reports, gourmet retailing is estimated at Rs 800 crore and is still a niche concept meant primarily for the ‘well heeled’ metro-based consumers. Nature’s Basket currently competes with the five-star hotels, which have their own gourmet stores, apart from the big supermarkets owned by chains such as Spencer’s Retail, which also have gourmet sections. The chain offers an international selection of wines, cheeses, cold cuts, preserves, packaged foods, freshly baked breads and chocolates.

BMB India is a 50:50 joint venture between Trevor Beattie’s BMB and Madison World. It may be recalled that in January 2011, the agency had bagged five accounts, including Leela Kempinski Gurgaon, Della Adventure, Adventure Park in Lonavala, She Comfort Sanitary pads, Aakriti Realty and the new channels launched by Sri Adhikari Brothers – Dhabangg, Dhamaal, Dhamakaa.
 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey