Top Story

Home >> Account-Movement >> Article

Bharat Forge zeroes in on Lowe Lintas as its creative partner

14-December-2010
Font Size   16
Bharat Forge zeroes in on Lowe Lintas as its creative partner

Following a multi-agency pitch, Bharat Forge Ltd, the flagship company of Kalyani Group, has appointed Lowe Lintas to handle its creative business. This is the first time that Bharat Forge is hiring an agency to handle its creative duties.

While no official confirmation was forthcoming at the time of filing the report, sources have confirmed the win.

The pitch was called in July 2010. The pitch brief included working on the branding of the company and eventually releasing a corporate campaign for Bharat Forge.

Bharat Forge manufactures various forged and machined components for the automotive and non-automotive sectors. It also manufactures a wide range of construction equipment, safety and critical components for the automotive sector, railways, energy, oil and gas, and several other industrial sectors.

 

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India