Top Story

Home >> Account-Movement >> Article

BEI Confluence wins M3M and Balmer Lawrie creative biz

01-February-2011
Font Size   16
BEI Confluence wins M3M and Balmer Lawrie creative biz

BEI Confluence, Delhi has been on a roll lately. The agency has bagged the creative duties of real estate company M3M and Balmer Lawrie, a public sector undertaking. Work on both the accounts is on full swing.

Tapas Gupta, MD, BEI Confluence Communication Ltd, told exchange4media, “The M3M creative account moved to BEI Confluence in August 2010. We did not announce it earlier as it was a new brand entering the market and we wanted the formal brand launch to happen.”

“Now that M3M as a brand has been launched successfully as the most premium and exclusive real estate brand in the country, offering the most luxurious lifestyle, we can announce with great pride and satisfaction that this launch by BEI Confluence has probably been one of the most successful launches in the history of real estate brands in India, catapulting the M3M brand to the top of the ladder in less than three months, which the other so-called top of line real estate brands have taken years to reach,” he added.

There were a series of TVCs shot for the M3M brand as M3M Golf Estate. All these TVCs were conceptualised by BEI Confluence and shot by film director and producer Raj Kaushal in South Africa. The brief was to position M3M as offering an exclusive living unmatched by any real estate brand in India.

Company officials also informed that soon after the brand M3M launch, their super luxury residential property under the sub-brand Golf Estate was launched in Gurgaon and Urbana and the response had been quite decent on both the launches.

Balmer Lawrie is a large and diversified PSU with a range of business verticals like travel and tours, tea, greases and lubricants, shipping, logistics management, and so on. The creative business for this organisation was won by BEI Confluence in a recent pitch held in Kolkata that saw 15-20 agencies taking part. The agency was appointed in the panel as one of the lead agencies to handle their travel and tourism, corporate and greases and lubricants business verticals.

“In both the above verticals, we are working on re-positioning the brands and involved with the clients as their marketing communication partner with a 360 degree mandate,” Tapas concluded.

Also read:
BEI Confluence launches media consultancy arm; revamps website

 

Tags e4m

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

A weekly roundup of all big stories that made headlines during the week