ï»ż

Top Story

Home >> Account-Movement >> Article

Ariisto ropes in VGC for integrated creative duties

09-March-2011
Font Size   16
Ariisto ropes in VGC for integrated creative duties

Real estate development group Ariisto Developers has appointed VGC to envision a new corporate identity and communication for the brand.

Preeti Vyas, Chairwoman, VGC, said, “We welcome Ariisto into our vast and illustrious family of brands. In over 15 years of its existence, Ariisto has earned an enviable reputation of being trustworthy, and it is a pleasure to associate with such a brand. Our challenge will be to establish a strong foothold for Ariisto in the real estate market. VGC will strive towards creating holistic and strategic creative solutions for the brand communication across media using a specific set of design methodologies.”

Speaking further on this, Hiren Patel, MD, Ariisto, said, “In an industry infested with brand-clutter and a me-too syndrome, it was imperative for us to partner with an agency that thought out-of-the-concrete-box and infused passion, freshness and aggression. More importantly, we needed an agency that could think beyond good looking and simply tactical communication – an agency which could quickly comprehend our business, grasp the values that we stand for, and create a brand by intertwining cutting-edge ideas. We knew that we were seeking an agency with a proven track record with deep rooted fundamentals, a fearless and clear approach and an ability to direct and simultaneously be amicable to approach in spite of proven creative excellence time and again. Given these challenges and parameters, VGC was the best thing to happen in the history of tomorrow’s brands’ success story – Ariisto.”

VGC’s holistic design and communications track record spans over 10 years. It operates from its offices in Mumbai and Bangalore.

Ariisto Group was established by Narendra Patel in 1980 and gained a formidable repute predominantly in the TDR business.

 

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India