Top Story

Home >> Account-Movement >> Article

Aegis Media’s Vizeum India appointed as Nickelodeon’s AoR

31-March-2011
Font Size   16
Aegis Media’s Vizeum India appointed as Nickelodeon’s AoR

Continuing with their winning spree, Vizeum India on March 31, 2011 announced their fifth win in the year 2011 – Nickelodeon, from the Viacom18 Media Network. The previous announcements in the New Year include TI Cycles, TTK Healthcare, Lotus Herbals and Medela. Nickelodeon moves to Vizeum from Maxus.

Nickelodeon is a leader in its genre and has been on the forefront of various innovations, which not only entertain, but create relevance with the core target segment of the channel. The channel has aggressive growth plans and has set aside a healthy budget for various marketing initiatives.

Confirming the appointment of Vizeum India, Nina Elavia Jaipuria, Senior Vice President & General Manager, Nickelodeon India, said, “In our assessment, they have the right hunger, passion and experience to make a difference to our brand. We look forward to a rewarding relationship that complements our aggressive business objectives. We wish them all the very best.”

Commenting on the win, S. Yesudas, Managing Director, India Sub-continent, Vizeum, said "We are extremely delighted with this win. I thank the Nickelodeon management and marketing team for considering us a worthy partner. This is a challenging assignment and we are aware of our responsibilities. We intend to work as the extended brand team of Nick to make tangible contributions to their business issues.”

Vizeum successfully operates in over 50 countries with a philosophy of in-depth understanding of the co existence of lives, brands and media in the actual world, through its process - motivation to media.

 

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

A weekly roundup of all big stories that made headlines during the week