It is learnt from sources close to the development that Acer India is currently reviewing its creative duties. The business is being handled by Dentsu Communications, while Madison India has the media mandate. It is learnt that a few leading agencies have already made their presentations, though their names could not be ascertained at the time of filing this report.
While the client chose not to comment anything on the matter, the agencies too steered away from making any comments. The client did however say that they would be able to comment on this by March 2011.
Acer has used Hrithik Roshan to endorse the brand and the actor has been featuring in its advertising.
Acer India (Pvt) Ltd was incorporated as a wholly-owned subsidiary of Acer Computer International Ltd on September 9, 1999 and is headquartered in Bangalore.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji