SEBI assigns creative duties to Ogilvy India

The regulatory body for stocks, mutual funds and other segments of capital market had recently announced Dentsu as its media AoR

SEBI assigns creative duties to Ogilvy India

The regulatory body for stocks, mutual funds, brokerage and various other segments of capital market, SEBI (Securities and Exchange Board of India), has awarded its creative mandate to Ogilvy India. Recently, SEBI had announced its decision to award media mandate to Dentsu Media.

Ogilvy officials have confirmed the development to exchange4media. The contract is for a two-year period.

The pitch process for a creative agency too had commenced in April 2012, when SEBI had invited EOI (Expression of Interest) for its media mandate. After one round of shortlists, SEBI zeroed in on Ogilvy as its creative partner.

Like the media agency, the prime role of the creative agency too is to assist SEBI in its Investor Education and Awareness Campaign, which is aimed at educating and creating awareness among retail investors and converting the current savers into investors.

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