Top Story

Home >> Media-TV >> Article

TAM row fallout: Request proposals for BARC system pick up

21-June-2013
Font Size   16
TAM row fallout: Request proposals for BARC system pick up

The last few weeks have seen an exodus of broadcasters unsubscribing from TAM, thus leaving a vacant spot as far as television ratings are concerned, giving rise to the need for an alternate measurement system. This is where the Broadcast Audience Research Council (BARC) steps in.

The Council has witnessed a series of ups and downs ever since the first conversations of such an industry body in 2006-07. After some initial hiccups, the Council is on a set course with a CEO on board and also issuing Request for Proposals (RFPs) to global providers of technology and research earlier this month.

In a latest development, BARC has received 18 RFPs from various organisations for a measurement system as a replacement for TAM. Confirming the news to exchange4media, BARC Chairman Punit Goenka said, “Yes, till now we have received 18 requests from various entities. The process of setting the system in motion is underway now and we are on track to start the full-fledged service around March- April next year.”

When asked how different BARC’s system would be from TAM as well as the sample size, Goenka replied, “We are still getting RFPs from many companies, and once it is completed, we will be able to know on what basis we need to plan out the action and what is the total requirement of people meters.”

He further said, “We are pretty excited and are receiving an overwhelming response.”

When asked if the RFPs have picked up after broadcasters started pulling out of TAM, Goenka said, “There are a few broadcasters who have send the RFPs after unsubscribing from TAM, but we have been getting the RFPs on a frequent basis before that and there is no association with the unsubscription of TAM.”

In an earlier interaction with exchange4media on the functioning of BARC, Uday Varma, Secretary, Ministry of Information and Broadcasting, said, “I think there is considerable progress on BARC. I had a meeting with BARC officials last and have been assured that the Council will be able to put in place an alternate TV rating system by March 2014.”

For the record, BARC is a joint industry body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s Television Audience Measurement System. BARC is a joint venture bringing together the three key stakeholders in Television Audience Measurement, broadcasters, advertisers and advertising and media agencies.

Tags Broadcast Audience Research Council Punit Goenka Uday Varma RFPs

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'