Home >> Media-TV >> Article

Public TV turns one in Karnataka

12-February-2013
Font Size   16
Public TV turns one in Karnataka

Kannada news channel Public TV, part of Writmen Media, is celebrating completion of its first year of operations on February 12, 2013. The company is now planning to expand its channel offerings with a Kannada music channel.

Speaking on completion of one year, HR Ranganath, CMD, Public TV said, “The one-year journey has been exemplary and has made us feel proud of being a highly credible and authentic news channel of Karnataka. The phenomenal success can be attributed to quality and trustworthiness of the channel. A year ago, we had implemented a novel model and the same has been accepted by professionals.”

Speaking on future plans, Ranganath said, “We plan to start a new music channel with a different purpose and strategy, because currently there are only two Kannada music channels in Karnataka. We will exclusively target the youth. We have a very strong content base already with 5,000 hours of music library, where 70 per cent of the songs are film songs. In the coming days, Public TV will work towards uplifting the look and feel with new programming initiatives.”

Arun Kumar, CEO, Public TV added here, “We have achieved success due to the unique editorial positioning, interactive and independent news coverage, complementing programmes and complete team effort. Public TV has been an establised market leader and has been consistent in its GRP growth.”

Meanwhile, Public TV has lined up a slew of programmes, where celebrities from across Karnataka will read all major news bulletins (‘News Café’, ‘Special News Bulletin’, ‘Bangalore Today’) for a day. This will be clubbed with a five-minute ‘Blooper’ for selected bulletins and the top impact stories of the past year.

With digitisation underway in the country, the channel is planning to get on to the DTH platforms. On the marketing front, Public TV will work towards capturing the moods of the advertisers through a series of promotional activities on outdoor and digital mediums.

“We will work with enhanced confidence and conviction. Our responsibilities towards the people of Karnataka will be multi-fold and we will strive towards becoming a household name in the state,” said CK Harish Kumar, Vice President, Sales & Marketing, Public TV.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever

The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.

Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts